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啟力主動出擊 打造減速機自主品牌

2014/12/18 14:54:41

  

減速機作為機械傳動的重要組成部分,在我國的工業發展中發揮著不可替代的作用。減速機行業屬于國民經濟發展的基礎行業,從生活家電到汽車飛機、從生產工具到建筑機械,幾乎所有的機械傳動系統中都需要使用到減速機。廣泛的需求面拉動了減速機市場的發展,同時也豐富了減速機的制造品種。
Reducer as an important part of the mechanical transmission, plays an irreplaceable role in China"s industrial development. Industry on the basis of the reducer industry belongs to the national economic development, from home appliances to cars and planes, from the production tools to construction machinery, mechanical transmission system in almost all need to use reducer. Demand a wide range of stimulating the development of reducer Market, but also enrich the variety of manufacturing.
我們常見的減速機為齒輪減速機,就目前發展的狀況來看,我國的齒輪減速機從進入我國發展的起始到今天,其變化并不大,生產制造的模式并沒有得到很大的改變,那相對于這種現象,國外的許多齒輪減速機企業便依靠技術、管理、資金等方面的優勢取得了獨有的市場份額,并逐步進軍中國的減速機市場。面對國外產品在我國減速機市場的有力搶占,中國的減速機產業正面臨著嚴重的市場危機,而這種危機也大大的刺激是國內的減速機企業,促使其來時形成一種抗衡性的競爭模式,逐步的在技術、管理方面加大了投入,力爭于國外產品形成抗衡,保衛國內的減速機市場。
Our common reducer gear reducer, the current development situation, China"s gear reducer from the starting to enter our country development to today, the changes are not large, the production model has not been changed, the relative to this phenomenon, foreign many gear reducer enterprises will rely on technology, management, capital and other advantages made unique market share, and gradually enter the market of China. In the face of foreign products in China market strong control of speed reducer, reducer industry in China is facing severe market crisis, and this crisis has greatly stimulated reducer is domestic enterprises, promote the formation of a counter competition model to, gradually in technology, management, increased investment, and strive to foreign product formation to contend, to defend the reducer for the domestic market.
被動式抗衡雖然可以暫時的保住市場的份額,但是卻不是長久之計,我們需要的是變被動為主動,不僅要守住原有的份額,更要積極開拓新的市場,擴大商貿渠道。而想要開拓更為廣闊的市場,就必須先保證自身的發展。作為一個企業來說,首先要做的是發展生產,不管是技術還是管理上都有形成一定的優勢,同時加緊自主研發的步伐。同時便是要在不斷成長的過程中創造屬于自己的品牌,并學會利用品牌效應,因為我們知道,具有影響力的品牌是產品最為有效的武器,也是擁有話語權的重要標志。打造出足以抗衡的品牌是我國減速機企業發展的重點,也為主動出擊的發展打開了新的渠道,在這樣的形勢下,走出低端市場便指日可待。
Passive counter although can temporarily keep their market share, but did not go on for long, what we need is a change from passive to active, not only to keep the original share, more should actively explore new markets, expand trade channels. And want to open up a broader market, we must first ensure that its own development. As a business, the first thing to do is to develop production, whether technology or management has formed a certain advantage, also stepped up the pace of independent research and development. At the same time is to create their own brand in the process of growing up, and learn to use the brand effect, because we know, influential brand products are the most effective weapon, it is also an important symbol of have the right words. To create enough to rival brand is the focus on the development of reducer enterprise of our country, also has opened a new channel for the development of the initiative, in such a situation, out of the low-end market will point the day and await for it.

 

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